Course Outline
Introduction to Persuasive Communication
- Definition of persuasive communication
- The psychology underlying persuasion
- The interplay of emotions and logic in influencing others
- Common obstacles to persuasive communication
Persuasive Communication Techniques
- Foundations of persuasion (ethos, pathos, logos)
- Framing messages for maximum impact
- Engaging and convincing through storytelling and metaphors
- Establishing credibility and trust in communication
Nonverbal Communication: The Importance of Body Language
- Understanding gestures, posture, and facial expressions
- The influence of eye contact in persuasion
- Mirroring and matching for improved rapport
- Enhancing persuasion through voice modulation and tone
Application of Persuasive Communication in the Workplace
- Influencing colleagues, clients, and stakeholders
- Managing objections and overcoming resistance
- Strategies for negotiation and conflict resolution
- Effective communication during meetings and presentations
Final Workshop and Assessment
- Group exercises: Practicing persuasion in realistic scenarios
- Role-playing and feedback sessions
- Final assessment to evaluate acquired knowledge
Summary and Next Steps
Requirements
- Fundamental understanding of communication principles
- Experience in professional or business contexts
Target Audience
- Business professionals
- Sales and marketing teams
- Managers and team leaders
- Public speakers and trainers
Testimonials (4)
Meeting efficiency is something that's fairly "basic", but not thought about a lot and with really large implications on people/company time. Understanding these best practices and keeping them top-of-mind will be of immediate help.
Dan Moffatt - Chris Courtemanche
Course - Personal Efficiency and Managing Meetings
interaction and discussion with each other in different groups, together with some games.
- Netherlands Business Support Office (NBSO) Indonesia
Course - High-Impact Communication Skills
The good relationship that was established from the outset with the trainer and the group. The trainer adapted to the team's dynamics and understood our needs perfectly. It was both super helpful and fun.
Roger Negrete - Fundacion Mon Clinic Barcelona
Course - Effective English Communication: One-Day Training Program
The active sessions.