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Course Outline

Introduction to Persuasive Communication

  • Definition of persuasive communication
  • The psychology underlying persuasion
  • The interplay of emotions and logic in influencing others
  • Common obstacles to persuasive communication

Persuasive Communication Techniques

  • Foundations of persuasion (ethos, pathos, logos)
  • Framing messages for maximum impact
  • Engaging and convincing through storytelling and metaphors
  • Establishing credibility and trust in communication

Nonverbal Communication: The Importance of Body Language

  • Understanding gestures, posture, and facial expressions
  • The influence of eye contact in persuasion
  • Mirroring and matching for improved rapport
  • Enhancing persuasion through voice modulation and tone

Application of Persuasive Communication in the Workplace

  • Influencing colleagues, clients, and stakeholders
  • Managing objections and overcoming resistance
  • Strategies for negotiation and conflict resolution
  • Effective communication during meetings and presentations

Final Workshop and Assessment

  • Group exercises: Practicing persuasion in realistic scenarios
  • Role-playing and feedback sessions
  • Final assessment to evaluate acquired knowledge

Summary and Next Steps

Requirements

  • Fundamental understanding of communication principles
  • Experience in professional or business contexts

Target Audience

  • Business professionals
  • Sales and marketing teams
  • Managers and team leaders
  • Public speakers and trainers
 24 Hours

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