Course Outline
Introduction
• Understanding product failure: The risk of building solutions for non-existent needs
Customer Interviews
• Developing an effective interview guide
• Formulating questions that do not bias the customer
• Synthesizing and interpreting interview feedback
Journey and Process Mapping
• Charting the end-to-end customer journey
• Identifying critical pain points within the workflow
Translating Insights into Action
• Converting discoveries into testable hypotheses
• Prioritizing these hypotheses as backlog items
Prototype Testing
• Validating concepts at low cost before full build
• Collaborating with UX teams on prototype development
Practical Application
• Conducting an interview session and creating a journey map using a real case study
Summary and Future Steps
Requirements
Prerequisites
• No previous experience in customer research is necessary
Target Audience
• Product Owners and product managers
• UX designers and researchers
• Business teams seeking to drive decisions based on customer evidence
Testimonials (3)
Bearing in mind what to take into consideration when I design process flows, to ensure the UX will benefit or become easy to implement.
Lineo Nchaba - Revenue Services Lesotho
Course - User Experience (UX) Design
Experimenting with tools
Nuwan Gunaratne - AZQORE
Course - User Experience Design with Figma
Our trainer, Yashank, was incredibly knowledgeable. He modified the curriculum to match what we truly needed to learn, and we had a great learning experience with him. His understanding of the domain he was teaching was impressive; he shared insights from real experience and helped us solve actual problems we were facing in our work.
