Course Outline
Module 1: Swift and Intelligent Introduction
Objective: Align knowledge levels without revisiting basic concepts.
- Techniques for structuring effective prompts (prompt engineering adapted for marketing)
- ChatGPT’s strengths and limitations, along with strategies to navigate them
Module 2: Advertising & Campaigns: Faster and More Creative Production
Objective: Automate and expedite the creation of campaign materials.
- Generating invitation and marketing emails with adapted language
- Producing social media copy with varied tones
- Tailoring campaigns for diverse audiences (B2B vs B2C, domestic vs international)
- Drafting scripts for videos and advertisements
- Brainstorming campaign ideas with ChatGPT
- Practical exercise: Develop a full campaign including email, post, call-to-action, and executive summary
Module 3: Client Communication: Clarity, Speed, and Personalization
Objective: Enhance the speed and quality of commercial communications.
- Writing client service texts
- Crafting presentation, follow-up, and post-meeting emails
- Responding to common client objections using smart templates
- Creating structured prompts for emails
- Developing reusable templates for various occasions
- Translating and adapting multilingual messages
- Translating reports and presentations while maintaining professional tone
- Practical exercise: Generate and translate an institutional email and a client negotiation email
Module 4: Controllership and Budget Management: Clear Data and Reporting
Objective: Assist in organizing, summarizing, and communicating financial and management data more effectively.
- Summarizing financial reports with simplified explanations
- Generating presentations (PowerPoint/Google Slides) from data
- Automatically structuring slides with report-based text
- Creating accountability emails and internal communications
- Checking consistency and clarity in spreadsheets via ChatGPT analysis
- Practical exercise: Generate a monthly budget summary and a 10-slide automated presentation with ChatGPT
Module 5: Research and Market Intelligence
Objective: Utilize ChatGPT as a research and analysis assistant for quicker decision-making.
- Best practices for asking complex, context-rich questions
- Retrieving external data with ChatGPT (and its limitations)
- Practical alternatives: plugins, web browsing (if enabled), and auxiliary tools
- Prompts for competitor analysis, public data, and industry reports
- Practical exercise: Simulate a competitor analysis and generate decision-making insights
Closing: Workflow Integration
- Suggestions for integrating with Google Docs, Notion, Excel, etc.
- Open Q&A session and prompt adjustments based on course work
Summary and Next Steps
Requirements
- Familiarity with marketing and communication workflows
- Experience in content creation or campaign management
- No prior technical knowledge of AI required
Audience
- Marketing professionals
- Advertising and campaign teams
- Client communication and finance/control staff
Testimonials (1)
Able to pivot upon audience suggestions - ie able to create a real AI agent scenario on the spot.
