Advertising and Creativity: Storytelling, Trends, AI, and Art Training Course

AI in Digital Marketing refers to the deployment of artificial intelligence technologies to boost sales efficiency, audience targeting, personalized messaging, and overall campaign optimization within the advertising sector.

This instructor-led live training (available online or onsite) is designed for intermediate-level OOH/DOOH sales professionals eager to utilize AI for prospecting, customizing proposals, analyzing data, and simulating sales pitches, with a specific emphasis on programmatic integrations like DV360 and Place Exchange.

Upon completing this training, participants will be capable of:

• Utilizing AI tools to identify and qualify high-value prospects.
• Employing AI-driven personalization techniques to craft persuasive client proposals.
• Analyzing campaign performance data to derive actionable insights.
• Practicing and refining sales pitches through AI-powered simulations.

Course Format

• Engaging lectures and interactive discussions.
• Extensive exercises and practical application.
• Hands-on implementation within a live-lab environment.

Customization Options

• For tailored training solutions, please get in touch with us to arrange a custom program.

This course delves into the practical application of artificial intelligence within institutional marketing for private higher education institutions. It examines key areas including content creation and positioning, reputation management, campaign optimization, product innovation, enhancement of academic programs, internal organizational change and culture, and stakeholder engagement, all viewed through an AI-enabled perspective.

This instructor-led live training, available online or onsite, is designed for intermediate-level marketing and communications professionals in higher education who aim to leverage AI to enhance student recruitment, bolster institutional reputation, differentiate programs, and improve operational efficiency.

Upon completion of this training, participants will be capable of:

• Generating AI-assisted academic and brand positioning content tailored to specific target personas and channels.
• Developing AI-informed reputation and PR strategies suitable for both online and offline environments.
• Optimizing digital campaigns through segmentation, attribution modeling, and advanced analytics.
• Proposing AI-driven innovations for academic programs and value-added services.
• Planning internal change management and digital culture initiatives to facilitate AI adoption.
• Designing engagement tactics for schools and prospective students that are supported by AI workflows.

Course Format

• Interactive lectures and discussions.
• Hands-on labs utilizing example AI workflows and templates.
• Group exercises, case studies, and a brief capstone design session.

Course Customization Options

• To request a customized version tailored to your institution, please contact us to arrange.

This hands-on course demonstrates how accessible no-code and low-code AI tools can be leveraged for daily sales and market analysis tasks — ranging from automating routine processes to developing predictive insights and creating visual dashboards.

This instructor-led live training (available online or on-site) is designed for beginner to intermediate commercial professionals who aim to adopt AI tools to boost productivity, enhance market intelligence, and make data-driven sales decisions.

By the end of this training, participants will be able to:

• Explain key AI concepts and tools relevant to sales and market analysis.
• Automate administrative and communication tasks using AI assistants.
• Prepare and analyze sales and market data using AI-assisted features in Excel and Power BI.
• Build simple predictive models and interpret short-term forecasts for customer behavior and demand.
• Create dashboards and visual reports that effectively communicate sales and market insights.
• Design a basic AI-assisted workflow to enhance productivity and decision-making in commercial teams.

Course Format

• Short interactive lectures and live demonstrations.
• Hands-on guided exercises using ChatGPT, Excel, and Power BI.
• Case-based activities and a final practical mini-project.

Course Customization Options

• To request customized training for this course, please contact us to arrange.

ChatGPT is an AI-driven conversational assistant designed to boost productivity by aiding in content generation, research, communication, and automating workflows.

This instructor-led live training (available online or onsite) is tailored for professionals with little to no prior AI experience who want to maximize their efficiency by using ChatGPT for everyday tasks.

Upon completing this training, participants will be able to:

• Grasp the fundamentals of ChatGPT and its underlying mechanics.
• Apply ChatGPT effectively across various workplace scenarios.
• Craft optimized prompts to receive more accurate and useful responses.
• Recognize the limitations of ChatGPT and adhere to best practices for its usage.

Course Format

• Interactive lectures and group discussions.
• Numerous exercises and practical practice sessions.
• Hands-on implementation within a live laboratory environment.

Course Customization Options

• To request a customized training session for this course, please get in touch with us to arrange it.

This instructor-led, live training in India (online or on-site) is designed for marketers who wish to leverage ChatGPT for their marketing campaigns. Participants will learn how to utilize ChatGPT for marketing purposes, including content creation, customer support, and social media management.

Upon completion of this training, participants will be able to:

• Grasp the fundamentals of ChatGPT and its operational mechanics.
• Utilize ChatGPT to craft engaging marketing copy, blog posts, and social media content.
• Build a ChatGPT-driven chatbot to enhance customer support and engagement.
• Incorporate ChatGPT into their marketing strategy to streamline operations and boost efficiency.

This instructor-led, live training in India (online or onsite) targets beginner to intermediate-level marketing professionals looking to utilize ChatGPT to enhance productivity, improve content quality, and cut down time on routine marketing and communication tasks.

By the end of this training, participants will be able to:

• Structure prompts to generate high-quality, tailored content.
• Accelerate the creation of complete marketing campaigns using ChatGPT.
• Draft and translate emails, reports, and client communications efficiently.
• Summarize financial data and automatically produce reports and presentations.

This instructor-led, live training in India (online or onsite) is designed for intermediate to advanced marketing professionals keen on mastering the application of DeepSeek in real-time data analysis, customer behaviour prediction, and automated marketing campaign management.

Upon completing this training, participants will be able to:

• Deploy DeepSeek-powered models to analyse customer data and refine marketing strategies.
• Harness AI for audience segmentation and personalised marketing initiatives.
• Integrate DeepSeek with marketing automation tools to streamline campaign management.
• Apply predictive analytics to forecast customer behaviour and enhance targeting efforts.

This instructor-led, live training in India (online or onsite) is aimed at marketing professionals, digital strategists, and technology enthusiasts at all levels who wish to harness the power of generative AI to create personalised marketing campaigns.

By the conclusion of this training, participants will be able to:

• Grasp the fundamentals of generative AI and its applications in marketing.
• Utilise generative AI tools and platforms for campaign creation.
• Develop personalised marketing content using AI models.
• Integrate AI-generated content into broader marketing strategies.
• Analyse and optimise AI-driven marketing campaigns for improved performance.

This instructor-led, live training in India (online or onsite) is designed for intermediate-level marketing and sales professionals looking to harness AI prompt engineering for personalized campaigns, enhanced customer engagement, and automated sales processes.

Upon completing this training, participants will be able to:

• Grasp the core principles of AI-driven prompt engineering in marketing and sales.
• Utilize AI to create high-converting marketing copy and ad creatives.
• Automate customer engagement through AI-generated responses.
• Leverage AI for data-driven sales insights and forecasting.
• Integrate AI tools into marketing and sales automation workflows.