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Course Outline
Module 1: Storytelling for Brands
- Core principles of brand storytelling
- Building emotional connections with target audiences
- Case studies of highly successful narratives
Module 2: Advertising Trends
- Global and local advertising trends
- In-depth analysis of award-winning campaigns
- Key takeaways for creative inspiration
Module 3: Artificial Intelligence in Advertising
- Overview of AI tools for the creative industries
- Application of AI within advertising workflows
- Practical demonstrations for campaign design
Module 4: Creativity and Art Workshop
- Creativity techniques inspired by the Artbrand Atelier style (Instagram reference)
- Translating artistic methods into advertising concepts
- Team-based workshop: from art to campaign execution
Summary and Next Steps
Requirements
- A solid grasp of fundamental marketing concepts
- Practical experience in communication or creative projects
- Familiarity with the structure and execution of advertising campaigns
Target Audience
- Marketing and communication professionals
- Creative directors and design teams
- Brand managers
10 Hours
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Testimonials (2)
I had never really used ChatGBT before. I will try to start using it more for projects or for the gathering of information
Hans Heydorn - Shining3D Technology GmbH
Course - ChatGPT for Productivity in Marketing Teams
Able to pivot upon audience suggestions - ie able to create a real AI agent scenario on the spot.
