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Duration 14 hours
Course Outline
Introduction to AI in Digital Marketing for OOH/DOOH
- Overview of the OOH and DOOH advertising ecosystem
- The landscape of programmatic OOH advertising
- How AI enhances sales processes and operational efficiency
AI for Prospecting and Lead Qualification
- Identifying target accounts through AI-generated insights
- Application of predictive lead scoring models
- Seamlessly integrating AI prospecting tools with CRM systems
Personalizing Proposals with AI
- Generating dynamic content for client proposals
- Leveraging AI for creative asset recommendations
- Customizing offers based on customer behavior data
Data Analysis and Performance Insights
- Collecting and processing data from OOH campaigns
- Using AI tools for comprehensive campaign performance reporting
- Forecasting trends and optimizing inventory utilization
AI in Pitch Simulation and Training
- Practicing objection handling with AI chatbots
- Utilizing speech analysis and feedback tools
- Engaging in scenario-based pitch roleplays
Integration with DV360, Place Exchange, and Other Platforms
- Linking AI workflows to DV360 for programmatic OOH campaigns
- Leveraging Place Exchange API data for precise targeting and reporting
- Exploring automation opportunities in proposal-to-delivery workflows
Ethics, Privacy, and Compliance in AI for Advertising
- Addressing data privacy considerations
- Ensuring transparency in AI-driven decision-making
- Adhering to industry compliance guidelines
Summary and Next Steps
Requirements
- Fundamental knowledge of digital marketing principles
- Practical familiarity with OOH and DOOH advertising workflows
- Prior experience in sales roles or account management
Target Audience
- Sales teams specializing in OOH and DOOH advertising
- Professionals working in programmatic advertising
- Account managers involved in media sales
Testimonials (2)
I had never really used ChatGBT before. I will try to start using it more for projects or for the gathering of information
Hans Heydorn - Shining3D Technology GmbH
Course - ChatGPT for Productivity in Marketing Teams
Able to pivot upon audience suggestions - ie able to create a real AI agent scenario on the spot.
