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Duration 14 hours
Course Outline
Introduction to AI in Digital Marketing for OOH/DOOH
- Overview of the OOH and DOOH advertising ecosystem.
- The landscape of programmatic OOH.
- The role of AI in strengthening sales and operations.
AI for Prospecting and Lead Qualification
- Identifying target accounts through AI-driven insights.
- Predictive lead scoring models.
- Integrating AI prospecting tools with CRM systems.
Proposal Personalization with AI
- Generating dynamic content for client proposals.
- AI-assisted creative recommendations.
- Tailoring offers based on customer behavior data.
Data Analysis and Performance Insights
- Collecting and processing OOH campaign data.
- Using AI tools for reporting campaign performance.
- Forecasting trends and optimizing inventory utilization.
AI in Pitch Simulation and Training
- Practicing objection handling using AI chatbots.
- Utilizing speech analysis and feedback tools.
- Conducting scenario-based pitch roleplays.
Integration with DV360, Place Exchange, and Other Platforms
- Connecting AI workflows to DV360 for programmatic OOH.
- Leveraging Place Exchange API data for targeting and reporting.
- Exploring automation opportunities in proposal-to-delivery workflows.
Ethics, Privacy, and Compliance in AI for Advertising
- Considerations regarding data privacy.
- Ensuring transparency in AI-driven decision-making.
- Adhering to industry compliance guidelines.
Summary and Next Steps
Requirements
- A foundational understanding of digital marketing principles.
- Proficiency with OOH and DOOH advertising workflows.
- Background in sales or account management.
Target Audience
- OOH and DOOH sales teams.
- Programmatic advertising specialists.
- Account managers specializing in media sales.
Testimonials (2)
I had never really used ChatGBT before. I will try to start using it more for projects or for the gathering of information
Hans Heydorn - Shining3D Technology GmbH
Course - ChatGPT for Productivity in Marketing Teams
Able to pivot upon audience suggestions - ie able to create a real AI agent scenario on the spot.
