In today's interconnected world, a brand's digital presence is critical for business survival.
This instructor-led, live training is designed for marketing professionals at all levels who aim to enhance a business's online brand positioning, assess brand performance, and manage brand image and reputation through a comprehensive Online Brand Audit.
The cumulative effect of various online touch points ultimately shapes how your target audience perceives your company and influences their decision to engage with your business.
Conducting an online brand audit has become standard practice for businesses seeking to evaluate and reinforce their brand positioning within a specific market.
Beyond assessing your brand's owned online assets for strengths and weaknesses, this audit examines how your brand is discussed on external channels not owned by your business to gauge brand perception.
By completing an online brand audit, you will be equipped to develop a transformative brand marketing strategy that aligns with broader business objectives.
Although categorized under 'Brand Management', this course intersects with numerous organizational disciplines, ranging from customer experience and online user journeys to insight generation, marketing strategy, and planning.
Upon completion of this training, participants will be able to:
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Evaluate a brand's online presence to identify strengths and weaknesses.
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Reveal a business's online reputation and image.
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Identify and reinforce a brand's positioning within a specific market.
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Construct a results-oriented brand strategy and integrated online marketing communication plan.
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Perform a competitive brand analysis and create industry perceptual maps.
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Conduct an SEO audit.
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Understand the updated SEO guidelines in the era of AI.
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Gain valuable insights into how different customer segments perceive a business and its products or services.
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Implement online social listening.
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Leverage AI to streamline routine brand audits.
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