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Course Outline
Introduction
Sales and Marketing Fundamentals
- Core principles of selling.
- Understanding cross-selling.
- Understanding upselling.
- Overview of sales marketing.
Selling Techniques and Strategies
- Strategies for cross-selling and upselling.
- Constructing a cross-sell grid.
- Product models.
- Markov chain applications.
- Cluster and market basket analysis.
- Techniques for cross-selling and upselling.
E-commerce Marketing
- In-app cross-selling and upselling.
- Email marketing strategies.
- Visual commerce.
- E-commerce conversion audit.
Database Marketing
- Database marketing versus relationship marketing.
- Competitive advantage.
- Information and knowledge management.
- Database marketing tools and best practices.
Customer Relationship and Lifetime Value
- Customer perceived value and value analysis.
- Developing the value proposition.
- The marketing funnel.
- Building customer loyalty.
- Product profitability analysis.
- Customer lifetime value.
- Managing churn.
- Loyalty program development.
Marketing Research
- Research processes and methods.
- Various marketing research sources.
- Sales information system and marketing intelligence system.
- Marketing communications, promotions, and events.
- Managing digital communications.
Summary and Next Steps
Requirements
- Fundamental understanding of sales and marketing.
Target Audience
- Marketing professionals.
- Entrepreneurs.
21 Hours
Testimonials (1)
Found the entire two days of training very informative and educational, but the content covered on Day 2 (Social Media & Mobile Marketing, Analytics, as well as Strategy & Planning) was the most valuable to me as it relates directly to my current line of work.
