Digital Marketing Training Course

In today's interconnected world, a brand's digital presence is critical for business survival.

This instructor-led, live training is designed for marketing professionals at all levels who aim to enhance a business's online brand positioning, assess brand performance, and manage brand image and reputation through a comprehensive Online Brand Audit.

The cumulative effect of various online touch points ultimately shapes how your target audience perceives your company and influences their decision to engage with your business.

Conducting an online brand audit has become standard practice for businesses seeking to evaluate and reinforce their brand positioning within a specific market.

Beyond assessing your brand's owned online assets for strengths and weaknesses, this audit examines how your brand is discussed on external channels not owned by your business to gauge brand perception.

By completing an online brand audit, you will be equipped to develop a transformative brand marketing strategy that aligns with broader business objectives.

Although categorized under 'Brand Management', this course intersects with numerous organizational disciplines, ranging from customer experience and online user journeys to insight generation, marketing strategy, and planning.

Upon completion of this training, participants will be able to:

• Evaluate a brand's online presence to identify strengths and weaknesses.
• Reveal a business's online reputation and image.
• Identify and reinforce a brand's positioning within a specific market.
• Construct a results-oriented brand strategy and integrated online marketing communication plan.
• Perform a competitive brand analysis and create industry perceptual maps.
• Conduct an SEO audit.
• Understand the updated SEO guidelines in the era of AI.
• Gain valuable insights into how different customer segments perceive a business and its products or services.
• Implement online social listening.
• Leverage AI to streamline routine brand audits.

This live, instructor-led training in India, delivered either online or onsite, targets social media managers and marketing professionals from beginner to intermediate levels who aim to foster online communities, craft compelling content strategies, and boost brand engagement.

By the end of this programme, participants will be able to:

• Identify target audiences and customize social media strategies accordingly.
• Select the ideal social media platforms aligned with business goals.
• Build effective content strategies, including the establishment of content pillars, formats, and schedules.
• Analyze competitors to enhance and refine social media tactics.
• Launch paid ad campaigns and track their success metrics.
• Engage with and moderate online communities proficiently.
• Manage social media crises and uphold brand reputation.
• Apply ethical best practices and social media policies.

This live, instructor-led training in India equips public service field staff with vital crisis communication and emotional management skills. Participants will learn the ABC protocol, de-escalation tactics, and assertive communication strategies to manage confrontations and protect institutional reputation.

This training in India provides digital marketing professionals with the strategic frameworks necessary to succeed in the Chinese market. Gain insights into SEO, social media, mobile marketing, and email campaigns, leveraging analytics and budget planning to drive effective customer engagement.

This 7-hour instructor-led training in India explores essential digital sales strategies, focusing on customer acquisition, engagement, and retention. Participants will gain insights into leveraging modern digital channels, refining online customer interactions, and utilising CRM tools to achieve measurable business growth.

This instructor-led, live training in India (online or onsite) targets intermediate-level marketing professionals who wish to automate repetitive tasks, nurture leads effectively, and optimize customer engagement through workflow automation.

Upon completing this training, participants will be capable of:

• Utilizing Make to automate marketing campaigns and lead nurturing processes.
• Developing personalized customer journey maps via integrated platforms.
• Synchronizing data across marketing tools such as Mailchimp, HubSpot, and social media networks.
• Monitoring and analyzing automated workflows to improve campaign performance.
• Implementing best practices for scalable marketing automation strategies.

This live, instructor-led training in India (available online or onsite) is designed for marketing professionals from beginner to intermediate levels who seek to create, oversee, and refine advertising campaigns on prominent social media platforms.

Upon completion, participants will be equipped to:

• Formulate a systematic methodology for developing social media campaigns.
• Configure and supervise advertising initiatives on Facebook, Google, and TikTok.
• Establish clear campaign goals and choose appropriate ad formats.
• Pinpoint and engage the most suitable audience segments.
• Enhance ad efficacy through data analytics and A/B testing.
• Strategically allocate financial resources to optimize return on investment.