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Course Outline

Introduction to Customer Communication

  • The significance of effective communication
  • Applying emotional intelligence to customer relations
    • Core principles of emotional intelligence for dealing with difficult clients
    • Active listening and demonstrating empathy
    • Strategic language to shift a difficult client's mindset
  • Key traits of modern customers
  • Triggers that create difficult client situations:
    • Inherent nature or personality traits
    • The desire to extract additional benefits
    • Misunderstanding of sales terms and conditions
    • Previous poor customer service experiences
    • Failure to meet product or service quality expectations
    • Personal or financial losses due to inefficient service

Types of Conflicts in Commercial Relationships

  • Conflicts arising from misunderstandings
  • Conflicts stemming from calculation errors
  • Conflicts resulting from unmet expectations

Managing Complaints and Claims

  • Identifying the core issue
  • Assigning accountability for conflict management
  • Techniques for addressing objections (e.g., the "fog bank" technique)
  • Case study: Resolving a complaint regarding unsatisfactory service

Strategies for Conflict Resolution

  • Steps for achieving effective resolution
  • Active listening and proposing viable solutions
  • Specific techniques for handling difficult clients (e.g., the "mirror" technique)
  • Transforming objections into sales opportunities
  • Other valuable strategies

Self-Care and Emotional Management

  • The importance of self-care when managing complex clients
  • Techniques for managing stress and frustration

Customer Satisfaction Surveys and Service Evaluation

  • Purpose and significance of customer satisfaction surveys
  • Crafting effective survey questions
  • Gathering and analyzing feedback data
  • Leveraging insights to enhance service quality and client retention

Additional Practical Cases with Participants

  • Role-playing: Navigating challenging customer interactions
  • Group analysis of real-world customer complaints
  • Developing a follow-up and service evaluation plan

Summary and Next Steps

Requirements

  • A foundational understanding of customer service principles
  • Prior experience in client-facing roles
  • A keen interest in refining communication and conflict resolution abilities

Target Audience

  • Customer service representatives
  • Sales and account management personnel
  • Supervisors and team leaders responsible for client relations
 14 Hours

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