Course Outline
Introduction to Customer Communication
- The significance of effective communication
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Applying emotional intelligence to customer relations
- Core principles of emotional intelligence for dealing with difficult clients
- Active listening and demonstrating empathy
- Strategic language to shift a difficult client's mindset
- Key traits of modern customers
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Triggers that create difficult client situations:
- Inherent nature or personality traits
- The desire to extract additional benefits
- Misunderstanding of sales terms and conditions
- Previous poor customer service experiences
- Failure to meet product or service quality expectations
- Personal or financial losses due to inefficient service
Types of Conflicts in Commercial Relationships
- Conflicts arising from misunderstandings
- Conflicts stemming from calculation errors
- Conflicts resulting from unmet expectations
Managing Complaints and Claims
- Identifying the core issue
- Assigning accountability for conflict management
- Techniques for addressing objections (e.g., the "fog bank" technique)
- Case study: Resolving a complaint regarding unsatisfactory service
Strategies for Conflict Resolution
- Steps for achieving effective resolution
- Active listening and proposing viable solutions
- Specific techniques for handling difficult clients (e.g., the "mirror" technique)
- Transforming objections into sales opportunities
- Other valuable strategies
Self-Care and Emotional Management
- The importance of self-care when managing complex clients
- Techniques for managing stress and frustration
Customer Satisfaction Surveys and Service Evaluation
- Purpose and significance of customer satisfaction surveys
- Crafting effective survey questions
- Gathering and analyzing feedback data
- Leveraging insights to enhance service quality and client retention
Additional Practical Cases with Participants
- Role-playing: Navigating challenging customer interactions
- Group analysis of real-world customer complaints
- Developing a follow-up and service evaluation plan
Summary and Next Steps
Requirements
- A foundational understanding of customer service principles
- Prior experience in client-facing roles
- A keen interest in refining communication and conflict resolution abilities
Target Audience
- Customer service representatives
- Sales and account management personnel
- Supervisors and team leaders responsible for client relations
Testimonials (3)
I especially appreciated the instructor’s ability to give thorough, well-explained answers to questions specific to my personal situation.
HASAN TAHA URLU - Huber Turkiye
Course - Assertiveness
interaction and discussion with each other in different groups, together with some games.
- Netherlands Business Support Office (NBSO) Indonesia
Course - High-Impact Communication Skills
Training was tailored to my needs