Search Engine Optimization (SEO) Training Course

In today's interconnected world, a brand's digital presence is critical for business survival.

This instructor-led, live training is designed for marketing professionals at all levels who aim to enhance a business's online brand positioning, assess brand performance, and manage brand image and reputation through a comprehensive Online Brand Audit.

The cumulative effect of various online touch points ultimately shapes how your target audience perceives your company and influences their decision to engage with your business.

Conducting an online brand audit has become standard practice for businesses seeking to evaluate and reinforce their brand positioning within a specific market.

Beyond assessing your brand's owned online assets for strengths and weaknesses, this audit examines how your brand is discussed on external channels not owned by your business to gauge brand perception.

By completing an online brand audit, you will be equipped to develop a transformative brand marketing strategy that aligns with broader business objectives.

Although categorized under 'Brand Management', this course intersects with numerous organizational disciplines, ranging from customer experience and online user journeys to insight generation, marketing strategy, and planning.

Upon completion of this training, participants will be able to:

• Evaluate a brand's online presence to identify strengths and weaknesses.
• Reveal a business's online reputation and image.
• Identify and reinforce a brand's positioning within a specific market.
• Construct a results-oriented brand strategy and integrated online marketing communication plan.
• Perform a competitive brand analysis and create industry perceptual maps.
• Conduct an SEO audit.
• Understand the updated SEO guidelines in the era of AI.
• Gain valuable insights into how different customer segments perceive a business and its products or services.
• Implement online social listening.
• Leverage AI to streamline routine brand audits.

This instructor-led, live training in India (online or onsite) is designed for beginner to intermediate social media managers and marketing professionals who wish to build and manage online communities, create impactful content strategies, and enhance brand engagement.

By the end of this training, participants will be able to:

• Identify target audiences and tailor social media strategies to suit them.
• Choose the most suitable social media platforms aligned with business objectives.
• Develop robust content strategies, encompassing content pillars, formats, and calendars.
• Conduct competitor analysis to refine social media tactics.
• Create paid ad campaigns and assess their performance.
• Effectively engage and moderate online communities.
• Manage social media crises and uphold brand reputation.
• Adopt ethical best practices and enforce social media policies.

This training program is ideally suited for professionals involved in Digital Marketing and Strategic planning. It encompasses the fundamental concepts necessary to build momentum in digital media. The course offers delegates an introductory overview of core digital marketing principles, ranging from mobile and social media marketing to Email marketing, PPC, and SEO. Upon completion, participants will grasp the significance of analytics and effective strategy, supported by relevant examples.

This programme is ideal for professionals engaged in digital marketing and strategic planning.

The training delves into the fundamental concepts required to build momentum in the Chinese market via digital channels. It outlines key digital marketing principles, ranging from mobile and social media marketing to email marketing, PPC, and SEO.

Upon completion of the training, participants will grasp the significance of analytics and effective strategy, supported by relevant examples.

This instructor-led live training in India (online or onsite) is designed for general staff at the beginner to intermediate level who wish to learn the fundamental concepts of digital marketing, direct marketing strategies, and how to effectively use SaaS tools for marketing.

By the end of this training, participants will be able to:

• Gain a comprehensive understanding of digital marketing in the SaaS industry.
• Develop practical skills in executing effective direct marketing strategies using digital tools.
• Create and implement a digital marketing plan tailored for SaaS products.

Digital sales integrates conventional selling methods with contemporary digital channels to more effectively reach, engage, and retain customers. This training empowers participants with actionable strategies and tools to enhance their digital presence, elevate the customer experience, and achieve measurable business growth.

Delivered by an instructor in either online or onsite live sessions, this programme is designed for sales professionals at beginner to intermediate levels who seek to sharpen their digital selling and customer engagement capabilities to deliver stronger results in online environments.

After completing this training, participants will be able to:

• Leverage digital channels efficiently to attract and convert new customers.
• Conduct professional and engaging online sales interactions.
• Foster customer loyalty through consistent, personalized follow-ups.
• Utilize digital tools to optimize customer relationship management.
• Implement practical techniques to boost conversion and retention rates.

Course Format

• Interactive lectures and discussions.
• Practical exercises using digital tools and real-world scenarios.
• Simulations of actual sales interactions.

Customization Options

• This course can be tailored to align with your organization’s specific products, services, and digital sales strategy.

What will you gain

Upon completing this course, you will become a certified SMM strategy professional and acquire the following qualifications:

• Attain expertise in the fundamentals of the social media landscape
• Consolidate and master your existing social media knowledge
• Gain competence in building outstanding Social Media Campaigns
• Successfully implement Social Media strategies and campaigns
• Effectively create compelling content to boost your online presence
• Attract a larger audience through engagement with influencers
• Develop a social media strategy that works and delivers results
• Study current and future trends in the Social Media landscape
• Design an action plan encompassing key knowledge and tools
• Become a certified SMM Strategist and achieve professional growth
• Possess the best knowledge and expert tips on the subject

Over the course of 7 hours, participants gain a comprehensive understanding of the Google advertising ecosystem, including where to place ads and the advantages of various ad formats.
This training is highly practical; participants spend the majority of their time within a Google
Ads account, manually configuring a campaign as guided by the instructor.
Beyond initial setup, attendees will learn essential optimization strategies to achieve satisfactory campaign results.

The session is led by a practitioner who actively manages advertising campaigns on Google. The final 30 minutes are devoted to a Q&A segment, allowing participants to seek answers to any questions regarding Google Ads.

Target Audience:
The Google Ads Basics course is designed for individuals with a foundational understanding of internet marketing who wish to expand their expertise using Google's leading advertising platform.

This instructor-led, live training in India (online or onsite) targets intermediate-level marketing professionals who wish to automate repetitive tasks, nurture leads effectively, and optimize customer engagement through workflow automation.

Upon completing this training, participants will be capable of:

• Utilizing Make to automate marketing campaigns and lead nurturing processes.
• Developing personalized customer journey maps via integrated platforms.
• Synchronizing data across marketing tools such as Mailchimp, HubSpot, and social media networks.
• Monitoring and analyzing automated workflows to improve campaign performance.
• Implementing best practices for scalable marketing automation strategies.

Key Takeaways from the Training:

• Understand the diverse possibilities available within the internet marketing landscape.
• Gain insights into specific advertising platforms and appreciate the critical roles of SEO and analytics.
• Learn how to develop a robust marketing strategy tailored for yourself and your organisation.
• Acquire clarity on the nuances of constructing effective strategies and operational processes.
• Develop competencies in collaborating with other digital agencies.

Skills Developed

• Strategy formulation.
• Evaluating strategy performance metrics.
• Selecting priority platforms relevant to your business area.
• Establishing efficient collaboration processes with agencies and assessing their outcomes.

Professional Attitudes

• Conscious management of marketing initiatives (whether handled by an internal team or an agency) alongside digital strategy preparation.
• Confidence in executed activities, coupled with a clear awareness of the steps and tests undertaken.

This instructor-led, live training in India (online or onsite) is aimed at beginner-level to intermediate-level marketers who wish to create, manage, and optimize advertising campaigns on major social media platforms.

By the end of this training, participants will be able to:

• Develop a structured approach to social media campaign creation.
• Set up and manage ad campaigns on Facebook, Google, and TikTok.
• Define campaign objectives and select the right ad formats.
• Identify and target the ideal audience for ad campaigns.
• Optimize ad performance using analytics and A/B testing.
• Allocate budgets effectively to maximize return on investment.