Thank you for sending your enquiry! One of our team members will contact you shortly.
Thank you for sending your booking! One of our team members will contact you shortly.
Course Outline
- Role of the Social Media Marketing
- Overview – an exploration of history and current state
- Increasing customer exposure to digital and social media marketing
- What sets Social Media Marketing apart from other marketing approaches?
- Main advantages and pitfalls of Social Media
- Existing Types of Social Media and Social Media Platforms
- Types of social media and its characteristics
- Personal networks, interest-based networks, media sharing platforms, discussion forums, bookmarking sites, social publishing, online reviews
- Overview of Big Four:
- Facebook - audience, setup guide, content types for better results
- Instagram - audience, setup guide, content types for better results
- Twitter - audience, setup guide, content types for better results
- LinkedIn - audience, setup guide, content types for better results
- Overview of Additional platforms:
- YouTube
- Tumblr
- Snapchat
- Medium
- Blogger
- Quora
- Types of social media and its characteristics
- Choosing the Right Platforms for Your Specific Objectives
- Defining the goals to be achieved via social media
- Social media market segmentation – identifying the focus group
- Who are your customers? – defining Buyer Personas
- Content in Social Media
- Double-checking your goals and expectations
- Research – trends and competitors
- Defining your style and brand voice
- Understanding the types of social media content
- Content creation process
- Scheduling and curation
- Increasing content reach
- Where to acquire initial followers and subscribers for new pages?
- Automation
- User-Generated Content - Highly Valuable and Effective Marketing Element
- Explore methods to apply it for free – the most cost-effective tool in marketing
- Credibility – people trust people. Expert tips to leverage unexploited power
- Social Media Advertising
- Other platforms
- Successful Paid Campaigns
- Developing Successful Social Media Marketing Campaigns
- Guidelines on how to create a social media marketing strategy – step-by-step guide
- Revision and adaptation of your campaigns
- Building company image and driving sales via Social Media
- Social Media as a Customer Service Tool
- Cross-Channel Integration
- Coordinating Social Media campaigns with other marketing activities
- Running various integrated campaigns, exposures, and rewards
- Measuring the results of integrated marketing campaigns
- Evaluation of The Success of Your Campaign - Data Collection, Analysis and Reporting
- The most effective tools and resources to monitor and analyse
- Additional research and communication with your customers
- Evaluation of direct and indirect results of your Social Media marketing campaign
- Course Group Work
- Designing a sample Social Media campaign together
21 Hours
Testimonials (2)
Irma was attuned to us as learners and our business needs. It was clear that she was actively listening to us from the informed feedback she then provided.
Siobhan - Raintree
Course - Digital Marketing for Software-as-a-Service (SaaS)
Found the entire two days of training very informative and educational, but the content covered on Day 2 (Social Media & Mobile Marketing, Analytics, as well as Strategy & Planning) was the most valuable to me as it relates directly to my current line of work.
