Thank you for sending your enquiry! One of our team members will contact you shortly.
Thank you for sending your booking! One of our team members will contact you shortly.
Course Outline
Introduction to AI in Public Communication
- Understanding where ChatGPT fits into external communications workflows
- Exploring capabilities and boundaries when crafting public-facing messages
- Practicing responsible and ethical communication using AI tools
Drafting Public Notices and Announcements
- Prompting ChatGPT for policy updates, alerts, and formal statements
- Generating different versions of content for various platforms (web, print, social)
- Ensuring factual accuracy and readiness for approval
Social Media Messaging with ChatGPT
- Creating concise and platform-appropriate posts (X, LinkedIn, Facebook)
- Adjusting tone and voice to align with the target audience
- Generating campaign elements including hashtags, calls to action, and timing cues
Multilingual Content and Translation Support
- Leveraging ChatGPT for fast and accurate message translation
- Adapting cultural tone and structure for citizen-facing content
- Validating translated content for readability and accessibility
Templates and Reusable Prompts
- Developing reusable content structures such as FAQ responses and updates
- Embedding tone and style guidance within prompts
- Using examples to train ChatGPT's output structure
Managing Tone, Readability, and Accessibility
- Applying plain language principles in all outputs
- Prompting for specific tones: informative, empathetic, reassuring, etc.
- Reviewing output against accessibility and inclusion checklists
Summary and Next Steps
Requirements
- A foundational understanding of public communication workflows or external stakeholder messaging
- No prior experience with AI or ChatGPT is necessary
Target Audience
- Communications officers
- Outreach coordinators
- Public Relations (PR) teams
7 Hours
Testimonials (2)
How to best integrate AI into the daily operations, project management, and strategic planning of the organization.
Mincho Dimitrov Benov
Course - AI and Modern Project Management for NGOs
I got to learn more about Microsoft Copilot, something that I thought was the same as chatGPT but I got to discover more exciting options that I will forever use to make my life easy.