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 Duration 7 hours

Course Outline

Introduction to Adobe Express

  • Overview of Adobe Express and its key use cases
  • Guided tour of the dashboard and editor interface
  • Exploring the workspace, available templates, and design formats

Producing Visual Content

  • Working with text, images, shapes, and icons
  • Designing social media graphics for platforms like Instagram and LinkedIn
  • Utilizing animation and transitions to enhance impact

Video and Multimedia Projects

  • Creating and editing short-form videos
  • Incorporating voiceovers, background music, and subtitles
  • Employing themes and layouts for effective storytelling

Branding and Template Management

  • Configuring brand colors, fonts, and logos
  • Implementing branded templates across teams
  • Saving and reusing design components for efficiency

Publishing and Team Collaboration

  • Sharing projects and exporting assets for web and social media
  • Collaborating seamlessly with team members
  • Leveraging Adobe Creative Cloud integration options

Design Best Practices

  • Balancing text and visuals for optimal clarity
  • Maintaining consistency and branding across all designs
  • Applying accessibility tips and mobile-friendly design principles

Recap and Future Steps

Requirements

  • A foundational understanding of basic digital media concepts.
  • Familiarity with web browsers and cloud-based applications.

Target Audience

  • Marketing and communications teams.
  • Social media managers and content creators.
  • Educators and administrative professionals involved in creating visual content.

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