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Course Outline

Introduction

HubSpot, Inbound Marketing, and Sales

  • Services and products available in HubSpot

Understanding CRM

  • Differentiating current vs potential customers
  • Tracking customer history

Getting Familiar with HubSpot CRM

  • Integrating email inbox with HubSpot CRM
  • Navigating the dashboard structure
  • Navigating the category section and options

Tools in HubSpot CRM

  • Overview of HubSpot sales tools
  • Overview of HubSpot marketing tools
  • Overview of HubSpot service tools
  • Overview of HubSpot calling tools

Structuring in HubSpot CRM

  • Developing a workflow
  • Customizing a dashboard
  • Creating a list and report
  • Adding and managing documents
  • Creating and importing contacts

Optimizing workflows in HubSpot CRM

  • Utilizing workflow branching
  • Creating workflow charts

Summary and Conclusion

Requirements

  • Familiarity with sales and marketing concepts

Audience

  • Business Analysts
 7 Hours

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