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Duration 14 hours
Course Outline
Foundations of Generative Media on Vertex AI
- Introduction to Veo, Imagen, Chirp, and Lyria
- Applications across various industries
- Practical session: configuring the Vertex AI environment
Image Creation with Imagen
- Crafting prompts for high-resolution images
- Considerations for style, consistency, and brand identity
- Practical session: generating product visuals
Video Production with Veo
- Processes for text-to-video generation
- Refining and editing generative video assets
- Practical session: producing short-form marketing videos
Speech and Audio with Chirp
- Capabilities for text-to-speech and speech-to-text
- Applications in voice cloning and accessibility
- Practical session: developing branded audio assets
Music Composition with Lyria
- Generative composition techniques for various genres
- Incorporating music into marketing and media strategies
- Practical session: creating background soundtracks
Synthesizing Media Modalities
- Linking outputs across models (image + audio + video)
- Developing multimodal workflows for narrative storytelling
- Practical session: assembling a complete multimedia campaign asset
Enterprise Implementation and Best Practices
- Ethical considerations and maintaining brand safety
- Optimizing workflows for scalability and compliance
- Case studies on enterprise adoption
Conclusion and Future Directions
Requirements
- Proficiency with cloud-based tools and APIs
- Foundational knowledge of generative AI principles
- Awareness of media production workflows (image, video, or audio)
Target Audience
- Content creators
- Marketing teams
- Product managers
- Developers
Testimonials (1)
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