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Course Outline

Introduction to Generative Media on Vertex AI

  • Overview of Veo, Imagen, Chirp, and Lyria.
  • Exploration of use cases across various industries.
  • Hands-on lab: Setting up the Vertex AI environment.

Image Generation with Imagen

  • Prompt engineering for high-quality image output.
  • Considerations for style, consistency, and branding.
  • Hands-on lab: Creating product imagery.

Video Creation with Veo

  • Text-to-video workflow execution.
  • Editing and refining generative video content.
  • Hands-on lab: Generating short marketing videos.

Speech and Audio with Chirp

  • Capabilities for text-to-speech and speech-to-text.
  • Applications of voice cloning and accessibility features.
  • Hands-on lab: Creating branded audio content.

Music Generation with Lyria

  • Generative composition across various music genres.
  • Integration of music into marketing and media campaigns.
  • Hands-on lab: Producing background music.

Combining Media Modalities

  • Chaining outputs across multiple models (e.g., image + audio + video).
  • Constructing multimodal workflows for compelling storytelling.
  • Hands-on lab: Creating a complete multimedia campaign asset.

Enterprise Deployment and Best Practices

  • Ethical considerations and ensuring brand safety.
  • Optimizing workflows for scalability and compliance.
  • Case studies demonstrating enterprise adoption.

Summary and Next Steps

Requirements

  • Proficiency with cloud-based tools and APIs.
  • Foundational understanding of generative AI concepts.
  • Familiarity with media workflows, particularly in image, video, or audio domains.

Target Audience

  • Content creators.
  • Marketing teams.
  • Product managers.
  • Developers.
 14 Hours

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