BCS Practitioner Certificate in Digital Product Management Training Course

Foundations of Product Management

• Understanding the role and impact of the product manager
• Key characteristics of digital products
• Essential competencies and area of responsibility

Product Vision and Strategy

• Creating an actionable and clear product vision
• Aligning strategies with organisational goals
• Defining desired outcomes and value propositions

Market and Customer Research

• Utilising discovery tools and research methodologies
• Identifying customer needs and behavioural patterns
• Validating hypotheses and gathering evidence

Product Roadmapping

• Developing structured and realistic roadmaps
• Applying prioritisation techniques and frameworks
• Communicating roadmap direction to stakeholders

Product Development and Delivery

• Collaborating effectively with delivery teams
• Considerations for agile and iterative delivery models
• Defining, reviewing, and refining product requirements

Product Performance and Measurement

• Setting KPIs and tracking performance metrics
• Analysing product data to derive insights
• Driving performance improvements through informed decisions

Lifecycle Management and Evolution

• Steering products through each stage of the lifecycle
• Identifying opportunities for continuous enhancement
• Ensuring long-term product resilience

Stakeholder Collaboration

• Building alignment across cross-functional teams
• Managing expectations and maintaining clear communication
• Facilitating data-driven product decisions

BCS Examination Preparation

• Overview of exam format and guidance
• Study strategies and recommended resources
• Review of practice questions

Summary and Next Steps