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Course Outline
The Design Thinking Mindset & Innovation Landscape
- The 5 Stages: Deep dive into Empathize, Define, Ideate, Prototype, and Test.
- Innovation Theory: Understanding the relationship between DT, disruptive innovation, and entrepreneurship.
- The Problem Space: Learning to look for patterns, problem definitions, and why "finding the right problem" matters more than the solution.
- Group Exercise: "Why" vs. "How" — Identifying a real-world complex problem to solve throughout the day.
Empathy, User Research & Problem Definition
- Empathy Mapping: Techniques to understand the user’s pain points, needs, and motivations.
- Stakeholder Mapping: Identifying who is affected and how to engage them.
- The Persona: Creating archetypes of the target audience.
- Defining the Problem: Writing effective Problem Statements (Point-of-View statements) and "How Might We" (HMW) questions to frame the challenge.
- Workshop: Drafting personas and problem statements for the group's chosen case study.
Ideation & Divergent Thinking
- Generating Ideas: Techniques to break creative blocks (SCAMPER, Brainstorming rules, Worst Possible Idea).
- Idea Selection: Methods for filtering and prioritizing ideas (Dot voting, Impact/Effort Matrix).
- Agile Estimation: introducing basic techniques to estimate the viability of ideas.
- Group Exercise: Rapid ideation sprint to generate solutions for the defined problem.
Prototyping & The Art of Failing Fast
- Prototyping: Principles of rapid prototyping (Paper, cardboard, storyboarding, role-play).
- Testing: How to formulate a test plan and get meaningful feedback.
- Iterative Approach: The cycle of "Build-Measure-Learn" — embracing failure as a learning tool.
- Tools: Introduction to Customer Journey Maps and Service Blueprints to visualize the solution.
- Workshop: Creating low-fidelity prototypes of the top solutions.
Testing, Evaluation & Refinement
- Running the Test: How to present prototypes and ask the right questions.
- Feedback Loops: Distinguishing between constructive feedback and preferences.
- Model Drift: Recognizing when the solution deviates from the user's core needs.
- Group Exercise: Peer testing of prototypes and refining the solution based on feedback.
Scaling Impact & Leadership Readiness
- Business Model Innovation: Aligning the solution with the Business Model Canvas.
- Critical Thinking & Leadership: Integrating the DT mindset into daily work and decision-making.
- Cultural Implementation: Overcoming resistance to change and fostering a culture of psychological safety.
- Final Reflection: Key takeaways, personal action plans, and closing the loop on the learning journey.
Requirements
Who Should Attend
- Professionals seeking to enhance creative problem-solving and innovation skills.
- Leaders looking to foster a culture of empathy and forward-thinking within their teams.
- Anyone interested in disruptive innovation, product design, or process improvement.
4 Hours
