28 hours (usually 4 days including breaks)
Interest in the subject of market research, good knowledge of SPSS and statistics indicated completion of training "Statistics with SPSS Predictive Analytics SoftWare"
Goal: Improving consumer behavior researcher workshop products and services
Addressees The researchers, market analysts, managers and employees of marketing departments, sales departments primarily pharmaceutical and FMCG, students of socio-economic and everyone interested in market research
Statistic analysis in market research Certification
You may choose to appear for Statistic analysis in market research Certification online test after the training. On successful completion, you become NobleProg Certified Professional with Statistic analysis in market research certificate.
Having presence across the 25+ countries, our certificates are internationally accepted.
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Module 1 Quantitative research
- Pre-treatment results
- check the accuracy of the database
- control of missing data
- weighting observations
- Statistical models
- multiple regression
- conjoint analysis
- classification trees
- Automate procedures in tracking studies
- Analysis of data from a marketing experiment
- The report and draw conclusions
Module 2 Qualitative Research
- The transformation of qualitative data into a quantitative
- Statistical models for qualitative data
Bookings, Prices and Enquiries
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